SEO Case Study

Jerri Helms, HarperCollins Publishing

During this session, you’ll hear how HarperCollins identified gaps and created content that their audience wanted, leading to significantly increased website traffic and improved SEO. We’ll dive into the process used to identify questions people had around one of HarperCollins’ product lines; share the type of content that was created to answer the questions; and explore how the content organically performed.