Secrets of the Email Marketing Strategist
Jen Capstraw, Women of Email
Lesson One: A Template for Email Success
As an email marketer, you have an idea of what you *should* be doing, and you’re dreaming of what you *would* do – if only you had the time, the resources, and the buy-in to make it all happen. But without all that, where do you even start?
Jen Capstraw reveals her methodology for identifying and prioritizing your top email marketing opportunities and shares pragmatic advice for moving the needle in meaningful ways.
Lesson Two: Today’s Email Marketing Myths & Mistakes and How to Fix Them
There’s a lot of bad advice – and bad data – masquerading as high-quality email marketing insights. Could you be falling for faulty tips and stats? Jen shares her personal mistakes and lessons learned to course correct.
Lesson Three: That’s Lit! Innovations in Email
What are the coolest and most current innovations in email strategy and technology? Up your #emailgeek street cred with your newfound understanding of what’s possible with email today.