Scaling SEO Campaigns in 2023: A Behind the Scenes Look at How Great Brands Achieve Massive Organic Traffic

Dale Bertrand, Fire&Spark

Has your organic traffic plateaued? Typically, marketing teams implementing SEO “best practices” struggle to maintain strong organic traffic growth. Search marketers at top brands, including Kraft, HP and IBM, all tell the same story—building on previous SEO success is often much harder than achieving your first organic clicks. Scaling massive organic traffic requires a different set of SEO strategies and allocation of resources that go far beyond traditional “best practices.” Join 20-year SEO expert Dale Bertrand for a step-by-step framework for scaling organic traffic, based on a dozen face-to-face interviews with experienced SEO practitioners who have generated organic traffic at a global scale.