Erin Gulden, MSPC

For many, the modern marketing technology (martech) stack seems broken – high on promises and low on delivery. But the problem often isn’t the tech.

This session provides a roadmap to understanding, building, and optimizing a marketing technology (martech) stack. You’ll learn how a well-designed and implemented martech stack powers critical marketing functions, improves efficiency, and delivers personalized customer experiences. Discover the strategic insights needed to build a stack that aligns with your business goals and keeps you ahead in an evolving digital landscape. 

Session Recording and Slide Deck