Retail Media Tactics that Extend Your Brand Presence and Amplify Conversion
Mollie Kehoe, BrandVerge
In this session, you will discover the power of Retail Media investment. You will be introduced to the various channels and tactics that retailers provide to brands as a way of increasing visibility at point of purchase, and ultimately drive conversion activity. Throughout this session, you will learn best in class strategies for building successful Retail Media campaigns that support your brand marketing plans across the large landscape of mass national retailers. You will walk away with a roadmap that makes it simple to leverage these platforms to grow your business.