Keyword Research Strategies to Grow Your Organic Search Presence

Jaimee LaTorra, Rover.com

Though there are over 200 ranking factors on Google, the volume and quality of keywords in content can make or break your site’s performance. Keyword research is one of the most important aspects of ranking well on search engine results, but it can feel extremely daunting. This deep dive session will help you understand user intent and what makes a good keyword, kick off your own process of keyword research, and deploy an actionable strategy to rank on Google for keywords relevant to your business.