Colleen Harris, Sincro
One of the hardest parts of working as digital marketers is the reporting. There’s so much you can tell your clients about, so how do you blast through all the data and find what will connect most? This session is the map for anyone to learn how to leverage data to show your successes. You’ll learn how to think about conversions and engagement on your website, how to analyze your Google Analytics data, and how to put it all together in an impactful report.