Chris LaNasa, GoDaddy Pro
For marketers, there’s nothing more thrilling than launching a product that wins in the market. In addition to driving success for your business, you get the satisfaction of helping customers find a solution they need.
However, the process to ensure you have the messaging needed to engage and convert customers starts further back and involves more work than many realize. Embracing a culture of experimentation and listening closely to the voice of the customer is key at every step along the way.