Reimagining Content: Step Outside the Status Quo and Build a Multi-Audience, Multi-Channel Strategy with Influencers, UGC and Social-First Content
Nycole Hampton, GoodRx
In this session, we’ll challenge a traditional content strategy and the place different content types may play. We’ll start by discussing the merits of content sources like influencers, creators, UGC and content that forces you to create beyond the norm. By the end of this session, you’ll have a better understanding of different ways you can create content and how to use it to create a cohesive content strategy that resonates with your audience.