Reducing SERP Volatility: Harnessing Human/Robot (AI) Collaboration for Google Algorithm Updates
Maddy Osman, The Blogsmith
In this session, you will take a deep dive into the implications of Google’s March 2024 “Spam” algorithm update, which targeted blatant and ultimately unhelpful generative AI use.
You will learn about the greater context of Google’s series of Helpful Content algorithm updates and how they should impact your SEO approach.
Finally, you’ll explore the developing relationship between humans and robots (AI) in terms of how to leverage the strengths of both to future-proof your indexation strategy.