Recycle, Reuse, and Reclaim Your Calm: Practical Content Reuse and Optimization
Anna McHugh, Red Hat
Learn how to build and launch practical content reuse and optimization projects that make the most of every piece of content. You will walk out of the room with a list of tactics for boosting the performance of existing content, from simple practices like optimizing PDFs to organic-friendly formats to advanced techniques such as taxonomy-driven content personalization and targeting. You will also see some slides with dinosaurs on them ☺.