From Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting Impact
Kate Weaver, Jackson Spalding
While influencer relations has become a critical component of successful integrated marketing campaigns, it’s so much more than a box to check off of your marketing list. When an influencer campaign is executed correctly, content creators and even celebrities can become champions for your brand. Without a clear strategy and long-term approach to relationship building, it’s an easy way to waste money, time and resources without driving real results.