Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty
Jon Christensen, Foundry North
Molly Doyle, Solution Design Group
Jen Hellman, Goff Public
During this session, we’ll explore the influential cause marketing strategies that form consumer trust and brand loyalty. Jon Christensen, Head of Business Development and Strategy at the Minnesota Star Tribune, will set the stage with a look at how purpose-driven initiatives are shaping today’s brand landscape.
He’ll then lead an engaging panel discussion with a few brand leaders in the cause marketing space. Drawing on data that shows that nearly 90% of consumers make purchasing decisions based on Corporate Social Responsibility (CSR) efforts, they’ll discuss how brands can align with meaningful causes to forge deeper emotional connections.