Patty Radford Henderson, Annum

Now more than ever, marketing leaders are under pressure to prove that every dollar and hour spent drives real business results.

Are you struggling to demonstrate the impact of your team’s efforts—presenting metrics without a clear connection to business outcomes? This session will show you how to shift perceptions by reframing marketing as a measurable growth engine.

You’ll learn actionable strategies to link marketing performance to customer progress, focus on the metrics that matter, and tell a compelling story of your team’s contribution to growth, revenue, and business success.

Session Recording and Slide Deck