Laura Wilson, Weber Shandwick
Forget zoom fatigue, your social media team is just flat out exhausted. Algorithm updates, new features, policy changes, mis/dis information… and the day has barely started! The rate of change is leaving many marketers feeling like their choice is burning out or being left behind. How can you keep up with social media as it evolves without driving yourself and your team crazy? Most brands can’t do everything, and in this session we’ll talk through where to best spend your time and budget today to set you up for success tomorrow—while keeping your team’s sanity.