Harnessing Technology to Accelerate Product-led Adoption in the Digital Age
Boma Tai-Osagbemi, HelloFresh
Mastering technology-driven product adoption is the key to success in the dynamic marketing world. During this session, we’ll journey through product-led growth (PLG) and its transformative impact on your marketing initiatives.
We’ll talk through using effective collaboration processes with technology teams to seamlessly integrate innovation into your campaigns and drive rapid results; implementing core technologies that will revolutionize your marketing toolbox; and spotlight the latest technology trends reshaping the marketing landscape, ensuring you stay ahead of the curve and can adapt your strategies to thrive in the digital age.