Gina Michnowicz, The Craftsman Agency
Consumers love the way a great story makes them feel, and today’s technology enables storytellers to build lasting relationships across different mediums. However, many brands fail to effectively craft their content with key messages that reflect the stories their audiences want to hear and be a part of—resulting in missed opportunities to create meaningful connections with consumers. In this session, Gina will provide tactics that frame your brand strategy to focus on customers as people rather than just targets, and why this is critical in the evolution of brand storytelling.