Alan K’necht, Knechtology Inc.
The C-suite and all digital marketers want the facts and “nothing but the facts, please!” This puts pressure on the whole team. How do you ensure that the data you’re reporting on is accurate and meaningful? The truth is, even with the most advanced digital analytics tools, your data is just a data sample. During this session, K’necht will explore different analytic storytelling and measurement techniques that will teach you how to present data in meaningful and persuasive ways.