Utilizing The Power of AI to Defend Your Marketing Budget
Matt Hertig, ChannelMix
When the going gets tough, the first budget that usually gets cut is… you guessed it… Marketing. Done right, marketing is an investment that will pay dividends. What’s missing is a clear way to demonstrate marketing’s impact on business and defend your budget. This is where the power of AI comes in.
Matt will share the three keys to building an analytics strategy utilizing artificial intelligence, helping you eliminate marketing waste, increase marketing ROI by at least 10%, and quantify marketing’s effect on organizational growth.