Podcasting for Business: How Podcasting Can Scale Marketing Content and Drive Brand Awareness
A. Lee Judge, Content Monsta
You’re being asked for more content output but are given fewer resources. You need more share of market awareness, but pushing out ads isn’t helping to establish you as a leader in your industry. Both of these challenges can be overcome with a well-strategized podcast.
This session will show you how businesses are creating branded podcasts and attracting the right customers, while at the same time multiplying their content output and raising brand awareness. You’ll gain insight into what it takes to create different types of podcasts (audio, video, etc.), how to drive business with a podcast, and methods to promote your podcast while directing traffic to your website.