Lessons in Personal Branding: Fireside Chat with Rachel Lindsay, ABC’s The Bachelorette & Extra Correspondent

Rachel Lindsay, ABC’s The Bachelorette & Extra Host
Crystal Marie McDaniels, Duke Energy Corporation

In today’s marketing environment, it’s a challenge to cut through the noise, stay relevant, and sustain a consistent brand voice. And as more marketing leaders find value in developing a strong presence online for themselves or their executive leadership, we’ve invited someone who’s done this well in a high-pressure, public-facing environment to share their perspective.

Rachel Lindsay found love in front of millions of households on ABC’s The Bachelorette and has since created an identity separate from the Bachelor Franchise, as an Extra Correspondent, podcast host, author, and so on. During this exciting conversation, Rachel will share her thoughts on what contributes to a truthful and successful personal brand today (i.e., finding a niche that people connect with, forming trust with followers, dealing with negative commentary, etc.).