Persona Non Grata: Breathe Life into Unused Personas to Create Groundbreaking Marketing Campaigns
Paxton Gray, 97th Floor
Learn how to transform your lackluster personas into dynamic, living representations of your ideal customers through storytelling and creative techniques. Gone will be the days of doing big persona pushes, only for them to sit on a shelf collecting dust. Instead, bring your personas to life! We’ll explore common pitfalls resulting in unused or unhelpful personas, as well as ways to turn them into living, breathing personas that evolve and ultimately breathe life into your marketing.