Performance Marketing Is a Trap (If You Let It Be)
Liam Wade, Impression
Why are some brands scaling rapidly while others—despite “”doing everything right””—hit a performance ceiling?
In 2026, high standards are no longer enough to win. Because when every brand uses the same black-box AI and the same “”best practice”” playbooks, competitive advantage disappears.
But there is another way.
In this fast-paced session, join Impression’s CSO, Liam Wade, as he reveals how the world’s most innovative brands are using bravery to drive real revenue growth — turning “rules” and black-box automation from a trap into a bespoke engine for market-beating performance.
Featuring a blend of wider organizational shifts and practical examples, this is a session for those who are skeptical about recent platform developments and seeking more from their marketing.