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Content First Omnichannel Planning: Advance the Customer Journey to Drive More Revenue

Patty Radford Henderson, Annum

Today’s consumers and business buyers shop across multiple channels and devices and are bombarded with information. Only brands that deliver integrated omnichannel experiences can cut through the clutter. According to recent research by Omnisend, “marketers using three or more channels in any one campaign earned a 494% higher purchase rate than those using a single-channel campaign.”

Session Recording and Slide Deck

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