Mastering Omnichannel Excellence: How to Remove Silos & Create Seamless Customer Experiences
Allison Lundberg, Americaneagle.com
Did you know that using three or more channels in a marketing campaign has the potential to earn a 287% higher purchase rate than using a single-channel campaign? This statistic from Omnisend is just one of many that prove omnichannel marketing is crucial in today’s interconnected digital landscape.
In this session, you’ll learn more about the importance of omnichannel strategies; how to integrate data and insights for a 360-degree view of customer journeys; techniques to tailor content and interactions for different channels; and much more. You’ll leave this session equipped with practical steps to remove siloes and implement multi-channel strategies that create seamless customer experiences.