Jeff Roach, SCS
With softening consumer spending hitting some categories and whispers of Recession becoming a louder roar, most marketers are expecting a tougher market ahead in 2023. Meanwhile, the global pandemic has brought consumers to a merged e-commerce and retail shopping state, where omni-channel shopping (across e-com, retail, and stores) has blurred the lines. What should brand managers do now to prepare for softening spending? And how do we ensure we invest in the right areas to support omni-channel commerce in 2023?