Not Your Parents’ Nat Geo: Pivoting from Reverence to Relevance
Aiman Ahmed, National Geographic
Danny Clemens, National Geographic
With over 777M followers, National Geographic is among the world’s largest brand on social media, with a 137-year legacy of excellence. And now, the brand is making an intentional effort to build brand affinity and drive engagement among younger audiences.
In this session, Aiman Ahmed and Danny Clemens take you behind the scenes for a look at Nat Geo’s social media evolution, a transformation that required a bold approach to reimagining the legacy’s brand’s existing playbook.
Whether you’re an established brand with decades of history or a newer player still finding your footing, you’ll walk away with strategic insights on how to stay relevant and resonate with today’s audiences.