Jim Tobin, Ignite Social Media
Over the last two years, politics, a pandemic, and a burgeoning social justice movement set new expectations for brands to consider when trying to enter conversations on social media without sounding tone deaf. Partnering with influencers adds another layer of complexity as brands give up some of that comfortable control to content creators. This session will cover examples of where brands navigated this well and where brands made big mistakes. With each example, we’ll identify actionable ways you can move with the speed of the social conversation with your influencer partnerships.