Brittany Ward, Create Collabs & The Twenty-First Agency
Samantha Flynn, Junipr Public Relations
Gen Z (15-25 yrs old) are the most marketed-to group of children, teens, and young adults in modern history. They have an estimated collective buying power of $150 BILLION but are also the most finicky. So, how do you connect with this group of consumers?
In this session, we’ll cover the driving factors for Gen-Z consideration and conversion, the generational habits that directly affect the need for marketing evolution, and how to authentically and effectively communicate with the world’s highest potential spending generation ever.