Mylia Battista, Visit Tampa Bay

In today’s crowded marketing landscape, the brands that stand out are the ones that create experiences people remember.

In this session, we’ll explore real-world hospitality marketing examples — from global sports partnerships and cultural collaborations to interactive activations and shareable moments — that transformed everyday touch points into powerful brand stories. You’ll learn how hospitality brands design experiences that drive engagement, loyalty, and organic word-of-mouth—and how marketers in any industry can apply these same strategies.

Session Recording and Slide Deck