Destiny Loyd, Apptio
Building an email newsletter is hard. Building an engaging newsletter that leads to conversion is even harder. Once you identify the gap in the market, you must ask yourself questions about your audience and what they want and need. Armed with these data-driven insights, you will be able to create a beautiful newsletter that is both eye-catching and moving. Getting buy-in from leadership on “another newsletter” can also be challenging; but if you’re equipped with the 3 actionable strategies we’ll cover in this session, you can get that green light. This session will explain elements you can implement to create a newsletter that resonates and drives high engagement (up to 60% above industry standard) in your audience base.