The New Marketing Mindset: Marketing to the Customer of the Future, Today
Brian Solis, ServiceNow
A look back in history shows you just some of the technology revolutions that changed the course of how we shop, connect, and navigate life: Amazon, iTunes, iPhone, Instagram, Uber, TikTok, and now ChatGPT.
With each event, the course of customer behavior shifts, and along with it, expectations and preferences, and standards for amazing experiences.
What technology and behavioral trends are predicted to impact the way people live and work in the next few years?
Brian Solis is a world-renowned digital futurist, best-selling author, and international keynote speaker. He has worked with some of the most recognized and innovative companies around the world. During this opening session, Brian will help you feel more prepared to thoughtfully approach future industry changes and develop more authentic relationships with your audience.