Mythbusting the Internet: A Data-Visualized Journey into the Underbelly of Evolving Web Use and How You Can Adapt
Rand Fishkin, SparkToro
What makes up those billions of searches Google gets each day? And what happens after a search? Are AI tools replacing Google or creating a new category? Who sends traffic on the web? And who hoards it for themselves?
In this wide-ranging talk, Rand Fishkin of SparkToro will use data to present answers to these, and other infuriatingly hidden questions, then present a cogent theory for how marketing on the web can adapt to this emerging reality. You’ll leave with insight on how to prepare for changing web dynamics and fool proof your marketing strategy.