Multi-Platform Search is the Future of SEO: How to Capture Demand Beyond Google
Russ Macumber, Impressive
In this session, you’ll explore how the world of search is expanding far beyond Google. Platforms like TikTok, YouTube, Instagram, Amazon – even ChatGPT – are now key destinations for search behavior, and smart marketers are adapting fast. Russ Macumber breaks down what this shift means for SEO teams, content teams, brand and the broader marketing function.
He’ll share what’s driving the rise of multi-platform search, and how to future-proof your brand’s visibility across all major, and relevant, discovery channels.