Modern Brands for a Modern World: How to Be Inclusive Without Being Offensive in the 21st Century
Karen Loomis, No Moss Brands
In this session, you’ll learn how to manage your brand’s reputation as it relates to hot social issues, without bias. Whether it’s your name, tagline, messaging or advertising, we’ll examine the process of evaluating your brand and deciding what to change completely, what to tweak, and what to keep the same.