The Missing Piece of Your Social Media Strategy (Spoiler Alert: It’s Empathy)
Carmen Collins, Intuit QuickBooks
90% of marketers think they’re creating authentic content, but only 50% of audiences say the content is authentic. The missing piece? Empathy. Seems easy enough to fix, right? Well, maybe not. Empathy is like confetti – we throw the word around without understanding what it really is. Often dismissed and deprioritized as “fluff,” when artfully applied to the marketing funnel – and your social media strategy – empathy can be a game changer.