Grant Simmons, Waikay

Your customers have stopped typing keywords! Now they type prompts – and the response they see is a synthesized answer assembled from __. (Notice the gap? So does the large language model – it was trained to find them!)

This session introduces promentity – where prompts meets entities – and gives marketing leaders a framework for choosing and tracking the prompts that define their category.

Using the models themselves as the diagnostic, we’ll learn how to run a gap audit to inform your content strategy for engines that have moved from pages-and-keywords to entities-and-prompts.

Session Recording and Slide Deck