Brian Lasonde, PPC Boost

The major ad platforms have rebuilt themselves around AI and switched automation on by default across targeting, bidding, and even creative, which is quietly putting brand control, margins, and measurement at risk.

In this session, you’ll get a clear framework for deciding when to lean into Google and Meta’s AI, when to verify it, and when to override it, grounded in the newest 2026 capabilities like AI Max, Advantage+, automated creative enhancements, and Merchant Center’s recent updates. You’ll leave knowing how to capture the performance gains of automation while protecting your brand and proving results to leadership.

Session Recording and Slide Deck