Mastering Topic Ideation: Think Like a User, Rank Like a Pro!
Ashley Segura, ContentYum
This session begins by stepping into your users’ shoes, uncovering actions your user is making, and identifying topic opportunities. You’ll learn how to create new topics that align with genuine user intent, ensuring that your content doesn’t just exist but truly adds value. #EEAT
Next, we’ll dive into the world of SEO tools and identify the best ones to use for topic ideation, as well as the step-by-step process of topic ideation. Discover which tools stand out, how to use them, and how AI can assist in sculpting the perfect content brief to pair with your new topic.
And because topic ideation isn’t complete without a thorough content audit, you’ll get equipped with essential templates, including a content calendar and content audit checklist so you have all of the tools needed for thorough topic ideation.
Whether you’re a content pro or a marketer looking for a fresh way to come up with new topic ideas (that actually convert!), this session has something for everyone.