Kent Lewis, Deksia
Since the mid-1990s, virtual reality (VR) has been marketed as “the next big thing.” Decades later, blockchain, affordable computing power, and major investments in infrastructure by brands like Meta and Microsoft have created a tipping point in the form of the modern metaverse. The promise outlined by platform creators like Borget’s Sandbox and Zuckerberg’s Horizon World is an engaging environment rich with culture (art galleries, museums) fun (games and events) and commerce (real estate and marketplaces). In this session, Anvil’s Founder, Kent Lewis, will outline opportunities for marketers in the metaverse.