Marketing at Meme Speed to GenZ: The Importance of Absurdism and Web3
Laura Bluett, Upshot Agency
Some might consider GenZ marketing topics all but exhausted, but this presentation from Laura Bluett of Upshot Agency, will explain why 2022 was finally the year marketers broke through and began reaching the GenZ audience authentically and efficiently. Brands, however, should not rest easy. Moving forward, GenZ’s mercurial demands, unique digital fluency, ever-shifting aesthetics, and often contradictory expectations will continue to test marketers, forcing them to stay agile and attentive to today’s hyperspeed, algorithmically-driven hype cycles.