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The Marketing Funnel Is Dead: How to Reach Today’s Consumers with Empathy and Trust
Carmen Collins, Generac
Today’s customers don’t want to be put in a neat little box – or an outdated marketing funnel. Buying is not a linear exercise, and GenZ is the catalyst for a change in purchase behavior.
The existing structure is severely lacking in a key component – customer EMPATHY.
So, if the funnel no longer serves us as marketers, where do we go from here? This session will provide you with guidance for engaging customers today, who have new purchasing habits and expectations.