Brooke DeRam, Tomato Fish Marketing, LLC / redMAP
In today’s digital world, marketing technology and digital strategy techniques are constantly changing. Learning, understanding, and keeping up with changes in digital marketing trends is time-consuming. Trying to navigate the myriad of marketing channels available without having complete clarity on your current state, future goals, and the roadmap to get you there will send your business (and often your key stakeholders) into a tailspin of good intentions but zero outcomes. This session will explain tactics you can implement to develop the systems and integrate the tools you need to execute your digital marketing objectives.