Allison Manley, Kanopi Studios
As marketers, we want to reach as wide an audience as possible within our target. Roughly 15% of the world identifies as disabled in some way, with the percentage being much higher when you count temporary disabilities such as a broken wrist, or situational disabilities such as trying to watch a video in a loud space. That’s money and attention potentially lost if you don’t make your site as accessible as possible for all. Why frustrate and/or offend users when it’s so easy to be inclusive?
Beyond the obvious fixes such as font size and color contrast, Kanopi’s Director of Marketing Allison Manley will cover five action steps you can take to make your marketing more accessible in the areas of video and images; your website; social media; content strategy; and CTAs and forms.