Unlocking Paid Media Potential: Machine Learning Tactics for Precise Decision Making
Kris Irizawa, eBoost Consulting
It’s well known that businesses who leverage AI can gain a competitive advantage and transform their digital advertising ROI, and this talk will showcase its value with data-driven decision making.
During this session, you’ll learn how to apply data analytics insights to be informed as well as apply campaign management tactics to influence machine learning to improve your audience segmentation, ad creative, and campaign performance optimization efforts.