Jennifer Watson, The Weather Channel
Haven’t tried live video yet? It’s time! In this session, we’ll cover the tips, tricks and more to become a pro at live video. You’ll learn how to build a live video strategy from scratch, equipment and setup needed for live video production, and real-world examples of what really gets views. Along with that, you’ll discover the best way to tell your story and connect with consumers by creating a unique and immersive experience that increases engagement and builds brand loyalty. Whether you’re a B2B or B2C company, you will leave with a better understanding of live video best practices, fresh ideas to incorporate into your social media marketing strategy, and the equipment and confidence needed to create a successful live show.