Josh Aberant, Quantum Lifecycle Marketing
When you spend all your time chasing new customers, it’s easy to forget about existing customers and get caught in the acquisition trap. The thing is, driving repeat sales from existing customers is how billion-dollar companies have succeeded. They have an in-house gold mine in their existing customers, and you can experience similar success with efficient lifecycle marketing programs. This session will dive into the retention strategies used at multi-billion-dollar companies and share how they can be applied to organizations of any size.