Leading by Example: Amplifying Brand Relevance Through Executive Social Media Presence
Meg Crawford, Cisco
With the constant changing landscape of social and the rise of influencers, more executives are posting online more often and wanting a bigger presence across social media. At the same time, consumers are becoming more aware of misinformation and crave genuine human connection.
In this session, we’ll explore how brand trust and relevance today is being shaped by leaders who lead with authenticity, transparency, and meaningful engagement. You’ll leave with actionable strategies for building executive influence online to enhance brand relevance and foster deeper customer trust.