Robert Berousek, Dealer Inspire
Keyword research has always been a thing that people just say “”to do.”” There isn’t really a guide to help people understand how to do keyword research correctly. What tools do you use? Where do you find relevant information or keywords? What do you prioritize? How do you take all that data and turn it into an SEO plan that hits every part of the buying funnel? In this session, Connor will share tactics for doing keyword research effectively and then using that data to make an actionable SEO plan with real business outcomes.