Integrating Streaming TV into Your Marketing Mix (Hint: Easier than Expected!)
Lendon Ebbins, Amazon Ads
The landscape of TV advertising is rapidly evolving, with streaming now accounting for 44.8% of total US TV viewing time.
So, what does this mean for your digital marketing strategy?
Building on familiar digital marketing concepts, and anchored by new insights and real-world examples, you’ll discover how to translate your existing digital expertise into the world of streaming TV advertising, unlocking opportunities to reach engaged audiences in premium, full-screen environments. Learn how to make targeted, smart investments and develop creative campaigns that hit home (literally).
It’s probably easier, and more accessible, than you think.